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Are you a PURPLE COW?

At first glance you might think you browsed into a wrong website and may ask, what has ASEP got to do with cows and the color purple for what matter?

During her inaugural address, ASEP President, Miriam Lusica-Tamayo (MLT) asked this question to the general membership and defined what is a purple cow:

The purple cow, as defined by Seth Godin in his book of the same title, is someone who stands out by being remarkable.

There are more than 100,000 civil engineers at present. ASEP members comprise less than 1% of this civil engineering population. The rumor that is it is hard to get into ASEP is actually a fact. The screening is rigorous, especially for REGULAR membership. In a way, ASEP membership is a form of peer recognition, proof that your claim of being a structural engineer is accepted by the other practitioners of structural engineering.

So, ASEP members are purple cows.

Like all things in this world, however, nothing is permanent. We may be purple cows now, but may not be in the future. That would depend on how we act now and how we prepare for what’s ahead.

The present ASEP Board calls upon the general membership to continuously strive to be updated of technologies, codes, design innovations and global initiatives…and at the same time, be proud to be a Filipino engineer.

News and Update


June 4, 2018

Signed Board Resolution of the Association of Structural Engineers of the Philippines regarding the use of Quenched Tempered Thermo-Mechanically Treated (QT-MT) Reinforced Bars. ASEP BOARD RESOLUTION DISCUSSIONS ON QT-MT REBARS […]


April 20, 2016

  Dear ASEP Members: As of April 20, 2016 Final Draft of proposed ASEP By-Laws have been e-mailed to all members. These ASEP BY-LAWS was amended by the Committee duly […]

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April 9, 2016