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Are you a PURPLE COW?

At first glance you might think you browsed into a wrong website and may ask, what has ASEP got to do with cows and the color purple for what matter?

During her inaugural address, ASEP President, Miriam Lusica-Tamayo (MLT) asked this question to the general membership and defined what is a purple cow:

The purple cow, as defined by Seth Godin in his book of the same title, is someone who stands out by being remarkable.

There are more than 100,000 civil engineers at present. ASEP members comprise less than 1% of this civil engineering population. The rumor that is it is hard to get into ASEP is actually a fact. The screening is rigorous, especially for REGULAR membership. In a way, ASEP membership is a form of peer recognition, proof that your claim of being a structural engineer is accepted by the other practitioners of structural engineering.

So, ASEP members are purple cows.

Like all things in this world, however, nothing is permanent. We may be purple cows now, but may not be in the future. That would depend on how we act now and how we prepare for what’s ahead.

The present ASEP Board calls upon the general membership to continuously strive to be updated of technologies, codes, design innovations and global initiatives…and at the same time, be proud to be a Filipino engineer.

News and Update


April 20, 2016

  Dear ASEP Members: As of April 20, 2016 Final Draft of proposed ASEP By-Laws have been e-mailed to all members. These ASEP BY-LAWS was amended by the Committee duly […]


April 15, 2016

Theme: “Smart and Robust Concrete Structures” May 19-21, 2016 Century Park Hotel, Malate, Manila (near Harrison Plaza Mall/Vito Cruz LRT Station)   ASEP Official Facebook: or Download flyers HERE. Download the […]

Technical Seminar on Structural Investigation, Engineering Evaluation and Retrofitting Methodology to Improve the Seismic performance of Existing Concrete Building Structures based on NSCP C101-10 and ASCE41-13

April 9, 2016

Plaza del Norte Hotel & Convention Center Bragy 41, Balacad Laog, Ilocos Norte April 29 – 30, 2016 Reg. Fee: Php 5,000.00